If you have street frontage, using an Impact Hire Variable
Message Sign (VMS) is an ideal way to complement your other
advertising activities. Positioned to be viewed by passing
motorists, VMS are an ideal way of reinforcing your key
advertising sales message or promoting an upcoming event. For
example, a car sales yard used two VMS to support the
introduction of a new model. For the month prior to the new
model's arrival the VMS counted down the days while advertising
the new model and the availability of free test drives. This
effort linked the local dealer to the concurrent national
television advertising campaign. The VMS reinforced the location
of the local dealership to all passing motorists. Another client
used a single VMS to advertise a school carnival. For the week
prior to the carnival, the VMS was positioned for passing
traffic, advertising the time and location of the carnival
outside the school. When the carnival was on, the VMS was
repositioned to direct carnival attendees into the parking bay.